Crossing the Digital Divide—Possibilities for Influencing the Private-Sector Business Case

By Helen Maskery

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Abstract

The accessible information and communications technologies (ICT) design community has made compelling arguments about the business benefits available to companies who design their products and services to be accessible to people with disabilities. The ICT industry, however, has not embraced accessible design. This article proposes re-branding accessible ICT design as "Anytime, Anywhere, Anyone (AAA) Design." This rebranded approach would shift the focus from one of "pushing" accessible design to one where business would actively "pull" for it.